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Freelance growth specialist Amelia McDonald
Amelia McDonald, freelance Google Ads and lead generation specialist

leadgeneration

Google Ads, ChatGPT Ads
& everything after the click.

400+ Google Ads accounts managed personally. One of the first running live ChatGPT Ads, with landing pages built to convert from day one.

Work with me
Accounts managed
400+
Google certifications
7
Client reviews
5.0
Based
UK, remote

How I generate leads

Google Ads

Lead generation campaigns built and managed by me personally, not handed off to a junior account manager.

  • Lead generation focus
  • 400+ accounts managed
New

ChatGPT Ads

A new ad channel most businesses haven't tried yet. I've been running live campaigns on it since it launched.

  • First-mover advantage
  • Native AI ad placements

Websites & Pages

Built to convert the traffic you're already paying for, matched to each ad's message.

  • Conversion-focused
  • Matched to ad messaging

Available on their own, or combined into one connected lead generation system.

Skip the agency, work with the specialist.

Enhanced conversion tracking

I send Google and ChatGPT Ads a securely hashed email and phone number with every conversion, so they know who converted, not just that someone did.

After the click

I use Microsoft Clarity to review real session recordings and fix whatever's stopping people from converting once they land on your page.

No handoffs, no middlemen

Your account isn't passed between departments or account managers. It's just me, from setup to reporting.

Month-to-month, no lock-in

No 6 or 12-month contracts. If the work isn't earning its keep, you can walk away with 30 days' notice.

Lead generation expert

Over 400 Google Ads accounts managed, all built specifically for lead generation.

I build the landing page, too

When the ad's promise and the page's message match exactly, conversion rate goes up. That's why I build both.

Real results, from day one.

ChatGPT Ads

First ChatGPT Ads client, United Kingdom

Started small, £30/day, to test the channel before committing more. Two qualified enquiries came in within 24 hours.

2
Leads generated
24hrs
Time to first lead
£30/day
Starting ad spend

Google Ads + Landing Page

Luxury property renovation, Marbella

No system in place to generate leads online, in one of the most competitive luxury property markets in Europe. The first enquiry came in within 48 hours of launch, with a stated budget of €100,000.

48hrs
Time to first lead
€100k
First lead value
9.3%
Peak conversion rate
5087%
ROI
Flight simulator experience company
£500k+
Per lead, 3 in 30 days
Industrial packaging machinery
37.49%
CTR, no brand terms
Children's birthday party service
9.5x
ROAS
US photo & video transfer service
26.84%
Conversion rate
Scrap car company
400+
Accounts managed
Across every industry, budget and campaign type

Ready to see numbers like these?

Enquire now

Certifications

Google Analytics Certification Google Ads Search Certification Google Ads Measurement Certification Google Ads Creative Certification
Google Ads Display Certification Google Ads Video Certification AI-Powered Performance Ads Certification

Five steps, from first call to reporting.

  1. 01

    Understand & plan

    A one-to-one briefing on your goals, audience, and targets, plus an optional audit of what's already in place.

  2. 02

    Build & set up

    Everything set up together: campaigns, pages, and tracking, so nothing gets patched on later.

  3. 03

    Pre-launch signoff

    You review everything before a single pound is spent, no surprises.

  4. 04

    Optimise & improve

    Ongoing adjustments based on real data, across ads and pages alike.

  5. 05

    Report & communicate

    Regular updates that explain what's changed and why, not just numbers dumped in a spreadsheet.

Flexible support available: for ad hoc work, audits, or one-off builds, or ongoing monthly management tailored to your needs.

Case studies

Case Study 01

2046% ROI, up from 404%.

Flight Simulator Experience Company

A £10 daily budget and a Search campaign spread too thin. I tightened it to two ad groups, then layered in Performance Max as demand grew.

Before
After
Conversion rate
2.25%
4.6%
Cost per conversion
£55.34
£13
ROI
404%
2046%

Sustained over the following months at £5.38 cost per conversion and 5087% ROI.

404% 24 Aug – 24 Sep 2046% 9 Oct – 9 Nov

ROI before and after Performance Max

Case Study 02

3 high-value leads, £500k–£1M each.

Industrial Packaging Machinery Company

High-value B2B leads, orders averaging £500k–£1M, on a daily budget of just £6.66, with no landing pages and not enough data to work from.

3
High-value leads in 30 days

Approach

  • 60-day Dynamic Search Ads test to find real search terms
  • Focused on the two highest-intent product categories
  • Rebuilt around two tight, long-tail ad groups
  • Matched each ad group to its own landing page

Outcome

  • Cost per click fell as targeting tightened
  • Lead quality improved with intent-matched ads
  • A data-driven structure set up for the long term

Performance highlights

Loft Boarding & Insulation

15.18%
CTR
20%
Conv. rate

Non-branded, solution-focused keywords in tightly themed ad groups, refined through ongoing negative-keyword reviews.

Children's Birthday Party Service

37.49%
CTR
£9.21
Cost/conv.

GA4 audience insights identified the most engaged locations, letting ad messaging align tightly with real search intent.

Photo & Video Transfer Service

9.5x
ROAS
$10.51
Cost/conv.

A phased strategy: Search first to gather intent data, then three tailored Performance Max campaigns once the signal was strong enough.

Scrap Car Company

12.87%
Best CTR
26.84%
Best conv. rate

Eight Single Keyword Ad Groups plus a location-based campaign and Performance Max, combining manual precision with automation.

ChatGPT Ads: Early Results

Just Launched
2 leads
Within 24 hours of launch

I'm now one of the first specialists in the UK offering ChatGPT Ads management. For a brand-new client, the very first campaign generated real, qualified interest almost immediately.

Testimonials

Ready to get
more leads?

Prefer email? amelia@ppcprojects.co.uk

© 2026 Amelia McDonald · ppcprojects.co.uk